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Digital Marketing Specialist Valley View, OH

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Digital Marketing Specialist

Full Time • Valley View, OH
Responsive recruiter
Benefits:
  • 401(k) matching
  • Company parties
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance
  • Wellness resources
We are seeking a data-driven and creative Digital Marketing Specialist to support our digital strategy across email, social media, search, and analytics platforms. 
 
This role is ideal for someone who thrives in a fast-paced environment, has strong analytical skills, and can manage the execution of multiple digital campaigns while bringing fresh ideas to the table. Hands-on experience with Google Ads, email automation, CRMs, Meta, and reporting tools is essential for success in this position.
 
Essential Duties and Responsibilities:
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
    • Conduct keyword and market research to support SEO and PPC efforts.
    • Create and manage Google Ads campaigns to drive targeted traffic.
    • Implement on-page/off-page SEO strategies to boost search rankings.
    • Monitor and refine campaigns using tools like SEMrush, Moz, or Google Ads.
  • Analytics, Reporting, and Optimization:
    • Track campaign performance using Google Analytics (GA4) and similar platforms.
    • Develop and present KPI reports with actionable insights.
    • Conduct A/B testing to optimize campaigns across digital channels.
    • Ensure system integration across CRM, ERP, email, and analytics tools.
  • Campaign Strategy and Execution:
    • Collaborate on campaign planning and cross-channel idea generation.
    • Evaluate campaign data to refine strategy and messaging.
    • Stay current on digital trends to inform ongoing improvements.
  • Social Media Management (Meta and Other Platforms):
    • Develop and execute social media strategies aligned with company goals.
    • Schedule and post content using Meta Business Suite, Sprout Social, and related tools.
    • Monitor engagement, reach, and performance metrics.
    • Create and optimize ad campaigns to increase visibility and conversions.
  • Email Marketing:
    • Build, test, and deploy email campaigns using Constant Contact, HubSpot, or similar platforms.
    • Manage email lists, segment audiences, and maintain compliance standards.
    • Set up automated workflows for lead nurturing and client retention.
    • Analyze open rates, click-throughs, and conversions to improve performance.
  • Culture and Core Values:
    • Embody and promote the company’s Core Values: Consistency, Adaptability, Reliability, and Teamwork (CART) in all actions and decisions.
    • Promote a collaborative, accountable, and positive work environment.
  • Continuous Learning and Development
    • Support team initiatives that foster continuous improvement and trust.
    • Perform other duties and special projects as assigned.
Location and Work Environment:
  • Onsite in Cleveland, OH.
  • Occasional travel between company locations may be required.
  • Primarily office-based with some exposure to warehouse environments (some areas may lack heating or air conditioning).
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
 
Schedule and Compensation:
  • Base salary: $52,000–$65,000, based on experience.
  • Standard schedule: Monday – Friday, 8:30am – 5:00pm.
  • Evening and weekend availability may be required depending on workload.
     
Qualifications:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 2–5 years of hands-on experience in digital marketing.
  • Proficiency with social media tools (e.g., Meta Business Suite and Sprout Social), email platforms, and Google Ads.
  • Strong knowledge of SEO/SEM strategies and tools.
  • Experience with Google Analytics, CRM systems (e.g., HubSpot, Salesforce), and marketing system integrations.
  • Solid analytical skills with the ability to translate data into actionable insights.
  • Experience with A/B testing methods and related platforms.
  • Familiarity with HTML/CSS for formatting emails and editing templates.
  • Google Ads and/or Google Analytics certification preferred.
  • Strong communication skills in English (written and verbal) required.
  • Completion of a Behavioral and Cognitive Assessment through The Predictive Index required.
  • Successful completion of a company background check and drug screening required.
Compensation: $52,000.00 - $65,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





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